In view of the recent enforcement of the Personal Data Protection Act 2010 ("Act") in Malaysia, BonusKad Loyalty (BonusLink) is in the midst of exercising compliance of the Act. This Privacy Notice is to help you better understand the manner in which your personal data is managed and to give you the options available to you to access or limit the use of the information provided. The Act also requires BonusLink to obtain your consent for the usage and processing of your personal data.

Categories of personal data that we collect
The personal data collected and processed by us may include:

  1. Name, Identity Card number and date of birth
  2. Contact details including address, phone number(s) and email address
  3. Occupation and marital status
  4. Mother's maiden name
  5. Any other personal data required for the purposes as set out below

Purpose of collecting your data
The personal data previously collected from you is being, and will continue to be used for purposes including without limitation:

  1. to process your Membership application
  2. to process and deliver the BonusLink Card
  3. to operate your Account
  4. to facilitate access to and use of the website and mobile services relating to the Account
  5. to make decisions in relation to Members, including (without limitation), suspend the provision of services or terminate the Membership
  6. to confirm, update and enhance your records
  7. to monitor volume and spend information
  8. to conduct market research and/or statistical analysis
  9. to identify and (if possible) prevent fraud
  10. for marketing purposes (subject to any objections received and/or consents obtained, for which see below)
  11. to communicate via Points Summary Statement, e-statement, sms blast, telemarketing or email blast
  12. to update your status as a Member
  13. to promote offers on BonusLink's products and services and that of our business Partners
  14. to reply to enquiries made via call, email, letters, faxes, or facebook
  15. to fulfill your requests including redemption requests
  16. to administer your participation in contests

Disclosure of your personal data
Your personal data will be kept confidential but such personal data may be provided to the following parties for the purposes set out above:

  1. to our Partners in the BonusLink programme including promotional or short-term Partners and Business Partners and/or any other company that is permitted to supply products and/or services to Members under the programme;
  2. any agents, service providers and/or subcontractors of BonusLink and its affiliates;
  3. any person to whom BonusLink proposes to transfer any of its rights and/or duties relating to the programme;
  4. and/or any other person(s) required or permitted by law or any regulatory authority.

All parties mentioned above are required to protect the confidentiality of the personal data they receive.

Non-Provision of Personal Data
Failure to disclose sufficient personal data may result in us being unable to provide you with the full range of services under the programme.

Access to Personal Data
The Act allows you the right to access the personal data you have submitted. You may at any time update or amend the information provided to us simply by accessing 'Update Profile' on our website, or contact our Member Services Centre.

Your options and how to contact us

You may at any time make a request in writing to limit the processing and use of your Personal Data, including to prevent usage of your Personal Data for the purposes of direct marketing.

Please email your request to or fax us at 03-7662 7996 or call us at 03-7626 1000.

For as long as you remain a Member in the programme your information will remain with BonusLink and we will take all practicable steps to ensure the security of the data at all times from any unauthorized access. BonusLink will endeavor not to disclose any personally identifiable information to any organization unless necessary to operate the programme and/or as set out in this Privacy Notice.

BonusLink reserves the right to amend this Privacy Notice from time to time. Any material changes will be posted on our website with the updated Privacy Notice.

Thank You.

BonusKad Loyalty Sdn Bhd.

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